Privacy Policy & Terms

Last updated: February 26, 2026

Privacy Policy

Basement Kings USA, LLC ("BKUSA," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website basementkingsusa.com, use our services, or otherwise interact with us. Please read this policy carefully. By using our website or services, you consent to the practices described herein.

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you fill out a contact form, request a service estimate, call or text us, or otherwise communicate with us. This may include:

Full name
Email address
Phone number (including mobile)
Mailing or service address
ZIP code
Details about your project, property, or inquiry

Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including:

IP address and approximate geolocation
Browser type and version
Operating system
Referring URL and pages visited
Date, time, and duration of your visit
Device identifiers

Cookies and Tracking Technologies

We may use cookies, web beacons, and similar technologies to improve your experience, analyze site traffic, and understand usage patterns. You can control cookie preferences through your browser settings. Disabling cookies may limit certain features of our website.

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiries and provide customer service
Schedule and confirm service appointments
Send appointment reminders, dispatch notifications, job status updates, and billing communications
Send follow-up communications, satisfaction surveys, and service-related notices
Process payments and manage customer accounts
Operate, maintain, and improve our website and services
Comply with legal obligations and protect our rights
Detect, prevent, and address fraud or security issues

3. Information Sharing and Disclosure

We do not sell your personal information. We may share your information in the following circumstances:

Partner companies: We may share your information with our locally operated partner companies (including their technicians and office staff) to schedule and fulfill service requests in your area.
Service providers: We work with third-party vendors who help us operate our business, including CRM and field-service platforms (e.g., ServiceTitan), communication platforms (e.g., RingCentral, Dialpad), payment processors, email and SMS delivery services, and analytics providers. These vendors access your data only as needed to perform their functions and are contractually obligated to protect it.
Legal requirements: We may disclose your information when required by law, regulation, legal process, or governmental request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.
Business transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction.

4. Data Retention

We retain your personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, maintain business records, comply with legal obligations, resolve disputes, and enforce our agreements. When your information is no longer needed, we will securely delete or anonymize it.

5. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the right to:

Access, correct, or delete your personal information
Opt out of marketing communications
Opt out of the sale or sharing of your personal information (we do not sell personal information)
Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at info@basementkingsusa.com or call (919) 473‑9533. We will respond within the timeframe required by applicable law.

7. Children's Privacy

Our website and services are not directed to individuals under 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

8. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party website you visit.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website or services after any changes constitutes your acceptance of the updated policy.

Terms of Service

These Terms of Service ("Terms") govern your access to and use of the Basement Kings USA website and services operated by Basement Kings USA, LLC. By accessing or using our website, you agree to be bound by these Terms. If you do not agree, please do not use our website.

1. Use of Website

This website is provided for informational purposes and to facilitate communication between you and Basement Kings USA, LLC. You agree to use this website only for lawful purposes and in accordance with these Terms. You may not use this website in any manner that could damage, disable, or impair the site or interfere with any other party's use.

2. Service Estimates and Appointments

Information provided on this website, including descriptions of services, is for general informational purposes only and does not constitute a binding offer or contract. Actual service terms, pricing, warranties, and scope of work will be detailed in a separate written agreement between you and the applicable Basement Kings USA partner company performing the work.

3. User Submissions

Any information you submit through our website (including contact forms, chat, or email) is governed by our Privacy Policy. You represent that any information you provide is accurate and that you have the right to provide it. You agree not to submit content that is unlawful, threatening, defamatory, or otherwise objectionable.

4. Intellectual Property

All content on this website, including text, graphics, logos, images, and software, is the property of Basement Kings USA, LLC or its licensors and is protected by applicable intellectual property laws. You may not reproduce, distribute, modify, or create derivative works from any content on this website without our prior written permission.

5. Disclaimer of Warranties

This website and its content are provided "as is" and "as available" without warranties of any kind, either express or implied, including but not limited to implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the website will be uninterrupted, error-free, or free of viruses or other harmful components.

6. Limitation of Liability

To the fullest extent permitted by law, Basement Kings USA, LLC, its affiliates, officers, directors, employees, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of (or inability to use) this website. Our total liability for any claim arising from your use of this website shall not exceed one hundred dollars ($100).

7. Indemnification

You agree to indemnify, defend, and hold harmless Basement Kings USA, LLC and its affiliates, officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including reasonable attorneys' fees) arising out of your use of the website or violation of these Terms.

8. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of North Carolina, without regard to its conflict-of-law provisions. Any disputes arising from these Terms shall be resolved exclusively in the state or federal courts located in Durham County, North Carolina.

9. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall continue in full force and effect.

10. Changes to These Terms

We may update these Terms from time to time. When we do, we will revise the "Last updated" date at the top of this page. Your continued use of the website after changes are posted constitutes your acceptance of the updated Terms.

SMS / Text Message Terms

Basement Kings USA, LLC and its partner companies may send you text messages (SMS/MMS) in connection with the services described below. By providing your mobile phone number and consenting to receive text messages, you agree to the following terms.

1. Consent

By providing your phone number on our website, over the phone, or in person, and opting in to receive text messages, you expressly consent to receive recurring automated text messages from Basement Kings USA, LLC and its partner companies at the mobile number you provided. Consent is not a condition of purchasing any goods or services.

2. Types of Messages

You may receive text messages related to:

Appointment scheduling and reminders
Technician dispatch and arrival notifications
Job status updates and completion notices
Billing and payment notifications
Customer satisfaction surveys
Service follow-ups and maintenance reminders

3. Message Frequency

Message frequency varies based on your service activity and interactions with us. You may receive multiple messages per week during active service periods.

4. Costs

Message and data rates may apply depending on your mobile carrier and plan. Basement Kings USA, LLC is not responsible for any charges imposed by your carrier.

5. Opt-Out

You may opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a single confirmation message and no further texts will be sent. Opting out of text messages will not affect your ability to receive services from us.

6. Help

For help or more information about our text messaging program, reply HELP to any message, email us at info@basementkingsusa.com, or call (919) 473‑9533.

7. Supported Carriers

Our messaging services are supported by major U.S. carriers including AT&T, Verizon, T-Mobile, Sprint, and others. Carrier support may vary; we are not liable for delayed or undelivered messages.

8. Privacy and Data Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Your phone number and opt-in data may be shared only with service providers (e.g., RingCentral, Dialpad, ServiceTitan) as required to deliver the messaging services described above. For full details, see our Privacy Policy above.

The following consent language applies when you submit a contact form, request a service estimate, or otherwise provide your phone number to Basement Kings USA:

By submitting this form and providing your phone number, you consent to receive automated text messages (SMS/MMS) and phone calls from Basement Kings USA, LLC and its partner companies at the number provided, including messages sent by autodialer. Consent is not a condition of purchase. Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP. Reply HELP for help. View our Privacy Policy and SMS Terms.

Contact Us

If you have questions about this Privacy Policy, Terms of Service, or our SMS messaging practices, please contact us:

Basement Kings USA, LLC
Durham, NC
Email: info@basementkingsusa.com
Phone: (919) 473‑9533